Top 5 Beauty Retail Apps in Austria Q3 2024: Unified Platform Insights

In the third quarter of 2024, the beauty retail app market in Austria showed varied trends across the top five applications on a unified platform, encompassing both iOS and Android data. This analysis, sourced from Sensor Tower, provides a closer look at the performance metrics of these apps.

Mein dm from dm-drogerie markt GmbH + Co. KG witnessed notable fluctuations in its weekly downloads. The app saw a significant spike to approximately 19.8K downloads in the week of August 26. However, weekly downloads mostly oscillated between 5.2K and 7.2K throughout the quarter. The app maintained a robust user base, with weekly active users peaking at about 78.6K in late August, before settling around 66K by the end of September.

BIPA Österreich, a product of BIPA Parfümerien GmbH, experienced a surge in downloads, reaching 9K in the week of August 19. Despite this peak, the app's downloads generally ranged between 2.8K and 6.7K over the quarter. Data for active users was not available.

The Rituals Home & Body Cosmetics app, developed by Rituals Cosmetics B.V., showed a consistent increase in downloads. Starting from a modest 967 in early July, downloads climbed to a high of 5.4K by the first week of September. Active users also rose steadily, reaching around 9.4K in early September, before stabilizing to approximately 7.7K at the quarter's end.

For Douglas - Parfüm & Kosmetik, the app maintained a stable download rate, peaking at 2.1K in the last week of September. The number of active users showed a steady pattern, averaging around 11K throughout the quarter.

Lastly, Notino: profumi e cosmetici from Notino saw a noticeable increase in downloads in early July, reaching 3.7K. After varying throughout the quarter, downloads peaked again at 2.6K by the end of September. Active user numbers remained fairly stable, with a slight uptick to 12.4K in the final week.

For more comprehensive insights and detailed metrics on these apps, visit Sensor Tower.